Creative Business

This book describes the neurological differences between the male and female brain and how this is implemented in advertising. Thanks to numerous interesting examples and tips, it is easy to implement and useful for advertising campaigns.

Everybody has conflicts. The quality of your life is largely determined by how you handle these conflicts. This book offers 75 strategies to solve or avoid conflicts. Each lessen has been fully tried and tested in practice by the author.

75 inspiring, educational and sometimes hilarious insights in the adventurous minds of the designer

The latest addition in the Think Like a Pro - series, which focuses on the thoughts of engineers!

'Think Like a Manager Don’t Act Like One' biedt 75 succesvolle invalshoeken om onvoorspelbare situaties te voorzien of juist te managen. Met deze 75 invalshoeken neemt de verwarring toe – maar ook het inzicht.

Iedereen heeft te maken met conflicten. In dit boek worden 75 strategieën behandeld om conflicten op te lossen of juist te vermijden. Iedere les is uitvoerig getest en in de praktijk gebracht door de auteur.

Offers 75 successful approaches to help you foresee or manage unpredictable situations. These 75 perspectives will add to your confusion – but also your understanding.

Need help taking your idea to the next level? Do yourself a favor and read The Innovation Maze. An incredibly interesting and practical step-by-step guide towards your new business case.

You need an adventurous mindset in order to grow businesses that last. This book focuses on emerging practices at the intersection of business strategy, research and design.

This little Red Book presents a pocket size guide to meaningful design. The guide is an important iterative and strategic approach based on holistic thinking, shared wisdom, and reflective insights, and will help you to make design better -and matter...

This is an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, with a broad interpretation of services.

In six chapters, Jürgen Salenbacher describes the importance, especially in the creative industries to collaborate, inspire, and participate creatively and yet efficiently to achieve goals in the global market.

The Innovation Expedition does for innovation what Alexander Osterwalder's mega bestseller Business Model Generation did for business modeling: it makes a complicated business subject very accessible by telling the story in a visual way.

This creative card deck toolbox will guide the player to be creative at the different stages of any process or situation where new ideas are desired.

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

Een goed concept biedt toegevoegde waarde. Een concept, ook wel de zogenaamde kapstok genoemd, opent allerlei mogelijkheden en kansen en zorgt ervoor dat keuzes maken makkelijk wordt. Hoe ontwikkel je een concept?

Newborn brands are like babies, you can be very proud of it and feel great love for it. They can also take up all your time and give you sleepless nights.

• Perfect for entrepreneurial minds looking to craft a strong and sound business
• A new perspective on leadership with practical exercises and playlists
• Music Thinking shows a new path to collaboration in a unique visual language

Design Character helps the reader peel back their own layers, finding the ‘who’ at the centre of their design practices.

Introduces the Constructionist Research Design Process as a framework for research that is creative, transformative and innovative.

An interactive guide to help you (re)connect with your motivation to create, put you in action, and develop long-term creative momentum.

A guide that helps you understand your creative colleagues and how to become a more effective team

Providing an easy-to-follow approach to driving change in any business and a must-have for anyone looking to succeed in innovation.

Bring innovation to your organisation and transform your business for the better.