Design Theory

The Innovation Expedition does for innovation what Alexander Osterwalder's mega bestseller Business Model Generation did for business modeling: it makes a complicated business subject very accessible by telling the story in a visual way.

How to bring people we serve directly into the design process.

This book provides a framework for social design in the sustainist era, a perspective for co-designing a life-world that is more connected, more shared, more localist and more sustainable.

Vision in Design strikes a good balance between structuring the process of design while allowing the designers to take a personal position and fully express themselves in producing a product. ViP is both a method and a design philosophy.

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

Design Things That Make Sense is the first and complete guide to designing technology-based products and services.

Intercultural Design Basics is an intercultural and innovative approach to design education. The book gives intercultural insights when discussing the basic principles of design, typography and color theory.

'Sofie Beier strikes again adding a new book to the Type Tricks series. The new edition about Layout Design is as great as the previous edition on Type Design.' Marina Chaccur, Type Design Teacher at Royal Academy of Arts, The Hage (KABK).

This designer’s novel provides insights into the contemporary, often hybrid, practice of the multi-talented graphic designers.

With this book you will see that even the most complex sketches are just a structure of very simple, yet confidently drawn segments built on each other.

Design Character helps the reader peel back their own layers, finding the ‘who’ at the centre of their design practices.

Introduces the Constructionist Research Design Process as a framework for research that is creative, transformative and innovative.