Graphic & Communication

This book describes the neurological differences between the male and female brain and how this is implemented in advertising. Thanks to numerous interesting examples and tips, it is easy to implement and useful for advertising campaigns.

Many designs that appear in today’s society will circulate and encounter audiences of many different cultures and languages. The Politics of Design enhances your visual literacy for communication beyond borders and cultures.

This isn't just another design manual. It's a carousing conversation with a bloke who knows his stuff. The book tackles the creative, the business and the beauty of graphic design. Read this book and gain 25 years of experience!

This little Red Book presents a pocket size guide to meaningful design. The guide is an important iterative and strategic approach based on holistic thinking, shared wisdom, and reflective insights, and will help you to make design better -and matter...

This is an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, with a broad interpretation of services.

How to design and market services to create outstanding customer experiences. The first practical book for companies, insitutions and governments that deliver a service.

This creative card deck toolbox will guide the player to be creative at the different stages of any process or situation where new ideas are desired.

How to bring people we serve directly into the design process.

A primer for typography packed with tips and insights on how to work with type. It is aimed at design students and graphic designers, and also at those who are concerned with content: writers, editors and publishers.

Een goed concept biedt toegevoegde waarde. Een concept, ook wel de zogenaamde kapstok genoemd, opent allerlei mogelijkheden en kansen en zorgt ervoor dat keuzes maken makkelijk wordt. Hoe ontwikkel je een concept?

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

Intercultural Design Basics is an intercultural and innovative approach to design education. The book gives intercultural insights when discussing the basic principles of design, typography and color theory.

What to consider when choosing fonts in difficult reading situations including signage, small point sizes, glance-like reading or scanning? But also what to look out for when designing for struggling readers.