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Since The Politics of Design was published, many people have asked me what they should do to avoid offensive or inappropriate visual communication. Indeed the book has some examples but offers no complete guide or list of instructions. That is intentional as such a list does not exist, even though many management books on ‘cross-cultural communication’ suggest otherwise. Some assign character traits or cultural habits to countries, religions, or cultures, which is insulting and even dangerous. National borders have little to do with cultural behavior and we should never assume a country of origin, a language, or someone’s physical appearance aligns with someone’s personality. The truth is, there is no simple answer of how to avoid insensitive communication or how to avoid cultural bias. That is probably an unsatisfying answer to many readers, which is why I want to share some of the insights from my own design practice.