This is our way of empowering others and showing that we mean business, no matter what anyone else thinks.
Last week we spoke to Abigail and Chloe Baldwin about their first book 'The Brand Power Manifesto' that just came out. As the publishing house, we are thrilled to chat to them about their newly released book and hear all about their journey, inspirations and what they hope readers will take away from their work.
Q. What inspired you to write this book? Were there any specific experiences or influences that played a significant role in shaping the storyline?
A. We were inspired to write The Brand Power Manifesto because we were tired of all the business advice aimed solely at high-flying 'unicorn' entrepreneurs. Our own brand, Buttercrumble, has been a labour of love so we wanted to show that anyone can build a business that suits them! Plus, in this age of fake social media lives and AI hype, we wanted to bring the down-to-earth reality of business. As young women, We've had to battle against being underestimated. We still get asked “which art school are you at?” and “is this your full-time job?” This book is our way of empowering others and showing that we mean business, no matter what anyone else thinks.
Q. Can you share some insights into your writing process? Did you encounter any challenges while crafting this book, and if so, how did you overcome them?
A. Both of us have always had a love for writing, alongside a fanatical passion for design. Since we began studying design, we've been constantly jotting down ideas in notebooks and drafting blog posts, so this project is a consolidation of all those ponderings!We’re identical twin sisters so co-authoring a book was an interesting experience! We synchronised our thoughts using a Google Document. We do have an intense and unique shared experience of the world, however there were moments where our individual perspectives shone through! We’ve added these personal stories to the book to add our own flavours!
Q. What is the most important lesson of the book / What message or emotion do you hope readers take away from your work?
A. "The Brand Power Manifesto" describes eight key principles that serve as a fun roadmap for building a brand. But, if there’s one big lesson for readers to take away, it’s confidence. Many of us possess the skills and have a vision bubbling away inside, so what’s the hold-up? A lack of confidence. We want to show that the real magic happens when you muster up the courage to take that first leap. Just get started!
Q. Now that the book is published, what's next? Are there any new projects or ideas you're already exploring?
A. Now that The Brand Power Manifesto is out in the world, we're excited to see what's next on our journey. Our hearts are set on continuing to support budding businesses. We’re planning some cosy gatherings at indie bookshops to share our story.We love mentoring young businesses and there’s something so special about heading back to our old stomping grounds. For example, we support students at the University of Leeds and we’ve got some workshops coming up in our little coastal hometown in the North of England.And, from Yorkshire to New York, we're off to the Big Apple in August! We can't wait to catch up with our US design partners and soak up the inspiration at NY Now. We can’t wait to see the Manifesto make waves across the pond later this year.
Go to book page
