Who says inventive thinking is only for designers?

Whatever your relation to food is, Lick It will help you love food a little more. Not because the food tastes better but because it further surprises and challenges you. In her latest book Lick It, eating design pioneer Marije Vogelzang uses food to sharpen creative thinking skills. Using 32 unique challenges, a diverse range of angles and detailed insights into the world of food and design, Lick It will radically transform your relationship with food.

Who says inventive thinking is only for designers?
Marije Vogelzang wrote Lick It to challenge any reader, show them the magic of food, and experience it – despite all the food problems, diets, meat shame and food marketing. Vogelzang: “If you want to improve your creative thinking skills, you have to do something: with your mouth, your hands, and other people. You will taste differently, smell differently and assign things a different value. A grape will start talking to you or becomes an an afrodisiac. You get more pleasure, see more possibilities, and maybe feel more connected with what’s on your plate.”

The book contains 32 unique challenges that urge the reader to look at and interact with food differently. Challenges like: get the museum tour at your supermarket! Eat under the shower! Use your fridge as a time capsule! This book will help you reshape how you think about food. Because food is so much more than mere body fuel: food is political, it’s social, exciting and constantly shifting and changing. 

Lick It is not a cookbook. Instead, it’s the ultimate food experience, helping the reader challenge their mind and expand their taste buds. Read and challenge yourself through here 
The book is also available in Dutch.