Chloé and Abigail Baldwin are twin sisters and the co-founders behind the creative studio, Buttercrumble. They were graduates and scholars of the University of Leeds and selected as 100 to Watch by The Telegraph. They are promoting entrepreneurship and creativity and do so with the support of organisations like the British Library, IPSE, and National Saturday Club. Their specialist blend of design, illustration, and strategy helps community-sensitive brands become the go-to choice for their audience, and authority in their industry. They are speakers and advocates for the creative industry. Abigail has also been quoted in The Telegraph, Modern Work, and Forbes.