Catarina Lelis, Ph.D., is Senior Lecturer in Sciences and Technologies of Communication at the University of Aveiro, Portugal. She was the co-founder of a publishing start-up and of the Portuguese Association for Innovation and Creativity in Organisations. In 2013, she was awarded an Entrepreneurship Prize in Silicon Valley, US. She is the author of four design related software user manuals and has been published extensively for her work on dynamic visual identities, user/consumer experience, brand design, and impact-oriented ecologies.