Huub van Osch

Huub van Osch is creative director, strategist and owner of two advertising agencies: vOSCH The Brand Guide and the Amsterdam-based agency Blahblahism. Both agencies are specialized in neuro advertising.

Huub graduated Cum Laude at the Erasmus University with his thesis about neuro cognative processes by male and female. That made him the pioneer of neuroscience in the marketing communication industry.     

Huub van Osch Different Brains Different Approaches

Different Brains Different Approaches

This book describes the neurological differences between the male and female brain and how this is implemented in advertising. Thanks to numerous interesting examples and tips, it is easy to implement and useful for advertising campaigns.
€31,99 Incl. tax
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