Burp

There is a story behind every bottle of wine. As a winemaker, you can make a statement with your label. It is the showcase of your company. And more importantly, it can persuade consumers to buy your product. The label should be in line with the wine you can expect in your glass. This is why Jur Baart and Bas Korpel decided to write Burp, because they strongly believe that a wine tastes better when you know the story behind it.

In the book, 40 wines are presented, each with a distinct label and a matching story. The selection of wines does not focus on the vinification technique but on the labels of the bottles. What is striking, however, is the exceptionally high proportion of natural wines. It seems this group of winemakers (in some cases new to the profession) is paying more attention to how their products are presented to their customers. Yet Burp also includes a number of all-time classics that should not be missed  – essential not only in this book, but also in your wine cellar.

Just like folk tales, the stories behind the wine are often passed on – and sometimes spiced up in the retelling. Rest assured that this also happens with the stories in this book. Burp will give you lots of new anecdotes to tell while drinking your next bottle of wine.

Well-known producers included in the book: Château Mouton Rothschild, Pol Roger, Marqués de Riscal
Well-known winemakers included in the book: Angelo Gaja, Telmo Rodriguez, Francis Ford Coppola

Author

Bas Korpel is a storyteller, vinologist and copywriter. Ever since 2011 his work has focused on the world of wine. He works as a commercial wine writer, critic and columnist. Previously, Korpel worked for several advertising agencies in Amsterdam and has a background in Hospitality Management.

By the time Jur Baart was 12 years old, he knew he wanted to be in the creative business. Currently, he is the owner of multi-award-winning agency Fitzroy, co-founder of Brave The Sea, Business Angel at several startups and board member of the Esprix Awards. In his spare time he paints and illustrates. Baart developed the concept for Burp and illustrated the book throughout.

The photography in the book is by Danny Griffioen. Griffioen established himself as an Amsterdam-based photographer after a page-wide portrait on the front page of Die Zeit. He also started working as a film director in 2018.

Press

"I like the idea that wine can entertain and make you smile.That’s why I’m looking forward to receiving my copy of Burp, which focuses on the design and the stories behind the labels." – Tim Atkin, wine writer, critic and Master of Wine

"Full of outspoken stories along with surprising illustrations and accompanying photography" – Creative Boom

"Not only the stories are outspoken, but also the design." – gestalten