This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
This beautifully designed book uses puzzles and visual challenges to demonstrate how typography, signage, posters and branding work. Readers are introduced to concepts and techniques in an engaging and interactive way.
The Short Story of Modern Art explains the how, why and when of modern art – who introduced certain things, what they were, where they were produced, and why they matter.
Creativity Works! gives you great instructions on successfully prototyping and selling your ideas, solutions and concepts. Let’s beat the robot and work happily ever after!
This book describes the neurological differences between the male and female brain and how this is implemented in advertising. Thanks to numerous interesting examples and tips, it is easy to implement and useful for advertising campaigns.
Offers 75 successful approaches to help you foresee or manage unpredictable situations. These 75 perspectives will add to your confusion – but also your understanding.
Blue is the New Black demystifies the process of how to make a fashion collection accessible for all levels. It’s a an A to Z of the whole fashion process of design, production and marketing. A reference guide, a buddy, a bible of who, what and where.
Iedereen heeft te maken met conflicten. In dit boek worden 75 strategieën behandeld om conflicten op te lossen of juist te vermijden. Iedere les is uitvoerig getest en in de praktijk gebracht door de auteur.
This little Red Book presents a pocket size guide to meaningful design. The guide is an important iterative and strategic approach based on holistic thinking, shared wisdom, and reflective insights, and will help you to make design better -and matter...
With expert guidance from a Romany-Gypsy psychic and diviner, The Modern Oracle will teach you the key methods of fortune telling and divination, helping you answer life's big questions and solve everyday dramas.
Ontdek de dieren! Met prachtige tekeningen van de succesvolle schrijfster en illustratrice Marion Deuchars laat dit boek kinderen op een perfecte manier kennismaken met dieren.
Step into the ring with Rocky Balboa and Apollo Creed in the World Heavyweight Championship Bicentennial title fight. This puzzle depicts the big fight scene from Rocky greatest underdog, with the Italian Stallion in the ring.
Taking a practical approach to colour, Colour: A workshop for artists and designers is an invaluable resource for art students and professionals alike.
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