This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
This beautifully designed book uses puzzles and visual challenges to demonstrate how typography, signage, posters and branding work. Readers are introduced to concepts and techniques in an engaging and interactive way.
From the origins of modern design in the craft movements of the 19th and early 20th century, and the changes brought about by mass production, the book traces the most important ideas in design.
The Short Story of Modern Art explains the how, why and when of modern art – who introduced certain things, what they were, where they were produced, and why they matter.
Horses have been the inspiration for hundreds of works of art. This book celebrates the horse in all its glory, from its role as working animal in war and sport, to beloved pet.
Music Thinking is the quest for the ultimate remix of empathy & strategy, plan & performance, thoughtfulness & playfulness, inspiration & transpiration, business & the arts.
This book provides a fresh look at the fundamental questions we face nowadays in daily life; about success, love, work, friendship and about life and death. It is a lovely introduction to art history.
The art of negotiation is in searching together for possibilities that serve as many interests as possible. In times where ‘win as much as you can’ is on the rise worldwide, this is a refreshing alternative.
De makers van Het Grote Dilemma op Dinsdag-boek zijn terug! In dit geweldige spel met mooie illustraties en lachwekkende dilemma’s is er maar één echte regel: je MOET kiezen…
You need an adventurous mindset in order to grow businesses that last. This book focuses on emerging practices at the intersection of business strategy, research and design.
'Think Like a Manager Don’t Act Like One' biedt 75 succesvolle invalshoeken om onvoorspelbare situaties te voorzien of juist te managen. Met deze 75 invalshoeken neemt de verwarring toe – maar ook het inzicht.
Art rules the world, but what about the rules of art? Artists need to push the envelope, be ahead of the curve, and if there are any rules out there it is the artist’s prerogative, if not God-given right, to break them.
A primer for typography packed with tips and insights on how to work with type. It is aimed at design students and graphic designers, and also at those who are concerned with content: writers, editors and publishers.
The world of fashion is inundated with a seemingly endless list of rules, that some consider as valuable words of wisdom and others perceive as mere restrictions that are imposed by the fashion police and therefore need to be broken.
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