Contrarian Branding is a must for brands eager to stand out. It explains how you use polarity; a sophisticated technique to set brands apart from all other competitors in a radical way.
This book describes the neurological differences between the male and female brain and how this is implemented in advertising. Thanks to numerous interesting examples and tips, it is easy to implement and useful for advertising campaigns.
A primer for typography packed with tips and insights on how to work with type. It is aimed at design students and graphic designers, and also at those who are concerned with content: writers, editors and publishers.
Visueel Creëren leert je zakelijk tekenen. Een effectieve manier om complexe informatie te verduidelijken, innovatieve strategieën te presenteren en een visuele cultuur binnen je organisatie te bevorderen.
Learning to decode nonverbal communication can be a great tool to help us understand other people's thoughts and feelings, and it can help us make ourselves better understood too.
Includes 60 cards devised by an experienced and qualified therapist - each featuring questions and reflections that emulate the process of therapy. Split into four categories and peer-reviewed, the guiding questions offer a simple first step into therapy.
The Bird explores the fascinating world of eighteenth- and nineteenth-century ornithological illustration. Each chapter focuses on a category of birds, from shorebirds to birds of prey.
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