Droom jij weleens dat je vliegt? Of dat je wordt achtervolgd? En word je dan wakker met de vraag ‘wat betekende dat’? Droomdecoder geeft je inzichten in wat deze dromen betekenen.
This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
This beautifully designed book uses puzzles and visual challenges to demonstrate how typography, signage, posters and branding work. Readers are introduced to concepts and techniques in an engaging and interactive way.
This accessible book demonstrates how ideas influenced and defined graphic design. A great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years.
From the origins of modern design in the craft movements of the 19th and early 20th century, and the changes brought about by mass production, the book traces the most important ideas in design.
The Short Story of Modern Art explains the how, why and when of modern art – who introduced certain things, what they were, where they were produced, and why they matter.
As soon as they are born, babies are learning to focus on high-contrast images. Stimulate and entertain your little genius with these striking black-and-white animal cards.
Music Thinking is the quest for the ultimate remix of empathy & strategy, plan & performance, thoughtfulness & playfulness, inspiration & transpiration, business & the arts.
The Short Story of Art explores 50 key works, from the wall paintings of Lascaux to contemporary installations, linking them to sections on art movements, themes and techniques.
This book provides a fresh look at the fundamental questions we face nowadays in daily life; about success, love, work, friendship and about life and death. It is a lovely introduction to art history.
This book describes the neurological differences between the male and female brain and how this is implemented in advertising. Thanks to numerous interesting examples and tips, it is easy to implement and useful for advertising campaigns.
De makers van Het Grote Dilemma op Dinsdag-boek zijn terug! In dit geweldige spel met mooie illustraties en lachwekkende dilemma’s is er maar één echte regel: je MOET kiezen…
You need an adventurous mindset in order to grow businesses that last. This book focuses on emerging practices at the intersection of business strategy, research and design.
A primer for typography packed with tips and insights on how to work with type. It is aimed at design students and graphic designers, and also at those who are concerned with content: writers, editors and publishers.
The world of fashion is inundated with a seemingly endless list of rules, that some consider as valuable words of wisdom and others perceive as mere restrictions that are imposed by the fashion police and therefore need to be broken.
This book provides a practical roadmap for entrepreneurs and business leaders to navigate rapidly evolving technologies. It offers strategies to integrate digital innovations into business models, helping readers stay ahead of industry trends.
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