Design Roadmapping

DESIGN ROADMAPPING is for anyone interested in design, strategy and innovation, and its wonderful combinations. For those who dare to create a future vision, frame the time pacing and map the pathways towards it.

This guidebook teaches you how to create a roadmap. It outlines the origins, design theories and science results. Strategic designers, innovation managers and professors share their roadmapping experiences, views and achievements, including venture CPOs, Head of Design, product and program managers of international companies such as Canon, Peerby, Ferrari, Philips, Victoria State Library and many more.

By design roadmapping you devise creative responses to future strategic challenges. Guided by future foresight techniques, you uncover new trends, scout for new technologies and map the values and ideas on the roadmap. Through strong visualization, a design roadmap supports an organizational mindset on value innovations.

Author

Lianne Simonse teaches Design Roadmapping at the Industrial Design Engineering Faculty of Delft University of Technology in The Netherlands. She holds a MSc. and PhD. in innovation management and has combined her academic positions with 20 years of professional experience in industry. Lianne has executed and led several roadmapping projects and worked with different corporate organisations and start-up ventures on roadmaps. Dr. Simonse conducts a scientific research track on design roadmapping. Based on this comprehensive work and the experiences of how-to roadmap this guidebook on design roadmapping has been written.

Press

"At best, you try to only design things that have value in them. These meaningful innovations you can map on the roadmap" -ROBERTO VERGANTI Professor of Leadership and Innovation at Politecnico di Milano.

"When organisations want to move, from doing only incremental types of innovations to doing some breakthrough innovations, then clearly they need a change in culture. But before they can do that they need to establish a vision of what they want to achieve and create the roadmap of how to get there "-GLORIA BARCZAK Professor Marketing, Northeastern University, Boston; Editor in Chief of the Journal of Product Innovation Management.

"It is the so-called 'serendipity': creativity means for me the ability to see beyond relationships where they still don't exist, the rapid act of connecting elements that do not belong to the obvious" - FLAVIO MANZONI Senior Vice President, Head of Design at Ferrari.