Design Things That Make Sense

Design Things That Make Sense is a technology-based innovation guide that helps innovators, product owners, individuals involved in developing design strategy, and anyone else participating in the product management and design process. With the necessary tools  for creating digital products you will create digital products that ‘make sense’ for your customers.

This design strategy manual is the perfect reference book for designers and design managers to either create innovative, useful products and design strategies or to enable business owners to improve upon their existing products.

Author Deborah Nas has applied 25 years worth of her experience within the field of design to create this useful publication that will provide the tools and base framework from which designers can build upon, in order to create products that are reusable, and generally more appealing to consumers. With an emphasis on minimising any potential negative product features and processes that might appear during the design phase.

If you would like to buy in bulk, you can enjoy a special discount on orders over 10 copies. Starting from 15% off, the more you order, the bigger the discount.

Author

Deborah Nas is a technology enthusiast, entrepreneur, keynote speaker, and thought leader in technology-based innovation. She has been an active participant in the tech innovation space for the last 25 years. From working with startups to serving as a consultant for companies looking to future-proof their innovation strategies, her experience has given her valuable insight into the factors behind the failure or success of new tech products. Nas is Professor of Strategic Design for Technology-Based Innovation at the Delft University of Technology, a visiting professor at Politecnico di Milano, and holds several board positions. She acts at the crossroads of technology, business and psychology. Her knowledge, experience, and ability to bridge academia and practice make her a thought leader in innovation.