Identity as Strategy

The identity of your organisation, sector, or region is often a hidden treasure that can drive your strategy. A clear understanding of who you are provides both a foundation and perspective for shaping your future. In this book, seasoned identity consultant Stijn van Diemen explores eight strategic perspectives on corporate identity, each illustrated with engaging real-world cases. By following these examples, you’ll be better equipped to translate the insights into your own organisation, sector, or region.
Filled with dozens of practical models and design principles, this book helps managers and marketers make better decisions, gain stakeholder support, and build a solid foundation for their strategy.

Author

Stijn van Diemen has over 30 years of experience tackling strategic identity challenges across various sectors. With extensive consulting expertise in healthcare, education, government, ICT, digital platforms, and business services, both in the Netherlands and internationally, he has helped more than a hundred organisations, sectors, and regions define and project their identity to build a successful future.