Infinite Double Diamond Cards

What is the meaning of innovation? It means to introduce something new, be it a new method, a new idea, a new design, or a new process. This excellent tool created by authors Carola Verschoor and Rik de Vette will enable you to do exactly that. The authors view innovation as the creation, development and implementation of new forms of value. It is a verb, because ultimately for innovation to happen, thoughts and ideas must be set in motion by doing.

Infinite Double Diamond is a unique deck of cards designed to help innovators, designers and entrepreneurs to become more flexible with their approach, and to innovate and create. These 80 cards not only help you discover what a customer really needs, it also helps you to test, improve and grow your proposition. They have curated a selection of the best, most impactful methodologies and tools, drawing from disciplines as diverse as research, service design, experience design, business and growth-hacking. Each card is a point in a network of alternative approaches to test your idea or improve your business. They are easy to use, versatile in application and deliver useful results time after time.

How to use this deck?
The cards are easy to use whether you’re a pro or a newbie. The front of the cards contains the name of a design thinking tool, reference to the phase in the design process and guidelines regarding time, materials and mindset needed. On the back, players will find a simple, to-the-point description of the methodologies and tools. Together, the cards have the structure of a recipe: “1, 2, 3 and you are done when …”.

By experimenting playfully with the Infinite Double Diamond Cards, designers and innovators will find new and exciting ways to address the problems they are trying to solve.

Authors

Rik de Vette is a growthhacker, a customer developer and a linchpin. His job is to learn new things. He lives at the intersection of growthhacking, lean startup and design thinking. He started out as a pharmacist and after selling Chocomel and coffee, he transformed himself to a growthhacker with a passion for innovation. He was a corporate growthhacker at Eneco and is currently working in PostNL’s Innovation Studio.

Carola Verschoor is the founder and chief creative at Transformational Studio. Her mission is to (r)evolutionize change in a complex world and help embody the transformation we wish to see in business today. For more than 25 years she has worked across industries, developing teams and delivering successful innovation. She is a thought leader on the topics of innovation, strategy, creativity, transformation and (service) design for business.

Press

"Innovation is about creating new conversations, now more than ever with radical shifts in our society we need to build flexibility into the process. The Infinite Double Diamond Cards will give innovation teams the ability to explore the full depth and breath of what is possible with the Double Diamond. I highly recommend it as a new lens to shape how your team moves into actionable and radically new innovation." – Dr. Emma Jefferies, founder, Wemindset®

"The Infinite Double Diamond Cards provide a fresh perspective on design processes. Presenting them as a network of interconnected elements. This makes it easier to move between research, idea generation and testing. Making your process more fluid and flexible, just like in real life." – Jorik Elferink, co-author of The Empathy Game

"Great set of innovation tools. These techniques, selected by real practitioners (I know from firsthand experience), help you to get actionable insights from your customer to reduce uncertainty. Every innovation and entrepreneurship student should carry the Infinite Double Diamond Cards in their backpack!" – Prof. Ferdinand Jaspers, Adjunct Professor Innovation Excellence & Entrepreneurship, Rotterdam School of Management, Erasmus University

"As a rookie Growth Hacker, you are all over the place in finding tools for experiments. It’s a game-changer to have these fundamentals bundled into one deck. This is my go-to resource in becoming a T-shaped Marketeer." – Floris Benschop, Growth Hacker