Leadership by Design

Every leader is different; there is no one-size-fits-all solution that someone can copy. Leaders are human, with different personalities, personal preferences, and styles of communication, meaning that no two leaders can be the same. Instead of prescribing constrictive frameworks to force the reader into a cookie-cutter style of leadership, Leadership by Design acts as a mentor, guiding them towards finding their own unique style of leadership.  

This book is crafted as a self-development journey, providing the tools that one needs - no matter whether they’re a CEO, a community leader, a freelancer or something entirely different - to find out what leadership means to them. Balancing cutting-edge theory with useful tips, data, and tasks, this self-guided course will help facilitate a transformation towards becoming the type of leader the reader has always believed they can be.

Nobody is born a leader - we grow to be one.

Author

After graduating with her PhD from the Eindhoven University of Technology and from Seth Godin’s altMBA, Aga Szòstek has gone on to become a pioneer in strategic design. Over the past two decades, Szòstek has worked with some of the world’s largest brands, such as Google, Microsoft, Philips, Canon, Samsung, Santander, Ey, Orange, and many more. By combining business, technology, and design, she brings an experience-focused strategic approach to project teams and boardrooms. Additionally, she directly mentors executives and leaders in order to help them take a strategic approach to change.

Alongside consulting, Szòstek designs tools that facilitate professional and personal transformation. She is also the founding partner of the World Experience Organization and the author of The Umami Strategy: stand out by mixing business with experience design.