Creative Business

The Umami Strategy proposes a novel approach that will help you build and execute an experience strategy that is inspirational, aspirational and motivational.

Simplify and structure your innovation management and strategy: through three key steps you build an Innovation and IP Strategy.

Drawing people and interactions, highlights simple ways of drawing people, emotions and interactions.

Create clear and compelling layouts; this workbook focusses on flipcharts and more complex drawings and how to tie together different elements.

Sequel to Visual Thinking: Learn how to show and share your ideas in a fun, clear and compelling way so you can inspire, engage and activate yourself and others.

A workbook guiding you through the cycle of trend research. To use alongside How to Research Trends.

Revolutionary theory on services, diving into the DNA of services and vocalizing a framework that forms the foundation of each service.

Restraints accelerate creativity, the driving force behind innovation. This book provides multiple inspiring examples and techniques on how to use natural or self-imposed constraints to the benefit of creativity and innovation.

This game stimulates creativity through limitation. It picks up where Don't Read This Book - Time Management for Creative People leaves off.

Creativity+ is a toolkit that will inspire, challenge and transform you by showing you how you can infuse creative thinking into all aspects of your life.

Find the essence of the idea you want to get across and convince the right people.

Think like a brand strategist, develop unique brand experiences and attract the right audiences.

Contrarian Branding is a must for brands eager to stand out. It explains how you use polarity; a sophisticated technique to set brands apart from all other competitors in a radical way.

The art of negotiation is in searching together for possibilities that serve as many interests as possible. In times where ‘win as much as you can’ is on the rise worldwide, this is a refreshing alternative.

Visual thinking is important in today’s business settings. This book provides you the skills to develop your own style and teaches you how to generate change by integrating visual communication.

This book describes the neurological differences between the male and female brain and how this is implemented in advertising. Thanks to numerous interesting examples and tips, it is easy to implement and useful for advertising campaigns.

This book is a spin-off to ‘The Secret of the Highly Creative Thinker’ and is filled with hands-on exercises that strengthen your ability to see and make connections. It's perfect for you if you want to enhance your creativity!

This visual handbook demonstrates the why, how, and what of event design with the help of real world application and case studies that exhibit effective event design. It will change the way you think about how events change the world you live in.

Don’t Read This Book focuses on how to make choices about everything you do in your daily life and workplace. The book is packed with advice, models and exercises on time management.

Need help taking your idea to the next level? Do yourself a favor and read The Innovation Maze. An incredibly interesting and practical step-by-step guide towards your new business case.

You need an adventurous mindset in order to grow businesses that last. This book focuses on emerging practices at the intersection of business strategy, research and design.

Cross-industry innovation is a clever way to jump-start your innovation efforts by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain.

Creativity in Business is the basic guide for idea generation and selection. The authors focus specifically on business and education and the book outlines a 4 step creative process.

This is an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, with a broad interpretation of services.