Creative Business

The Innovation Expedition does for innovation what Alexander Osterwalder's mega bestseller Business Model Generation did for business modeling: it makes a complicated business subject very accessible by telling the story in a visual way.

How to design and market services to create outstanding customer experiences. The first practical book for companies, insitutions and governments that deliver a service.

This little Red Book presents a pocket size guide to meaningful design. The guide is an important iterative and strategic approach based on holistic thinking, shared wisdom, and reflective insights, and will help you to make design better -and matter...

This creative card deck toolbox will guide the player to be creative at the different stages of any process or situation where new ideas are desired.

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

Een goed concept biedt toegevoegde waarde. Een concept, ook wel de zogenaamde kapstok genoemd, opent allerlei mogelijkheden en kansen en zorgt ervoor dat keuzes maken makkelijk wordt. Hoe ontwikkel je een concept?

In this book, you will learn how to become a leader that can adapt and shift the way you approach problem-solving, by creating solutions that will address several challenges at once.

Brand Vision Cards help businesses to establish brand Identity. So whether you’re a new starter or a member of the board, these cards will help you to know where to start with developing a brand, by defining key values, strengths, emotions and actions!

Are you looking for a practical tool to help you apply design thinking in your projects or make your brainstorming sessions more effective? This deck of 80 cards, based on the Double Diamond of design, helps you turn your ideas into action.