Design Theory

20 additional methods, three new case studies, and a new chapter introducing life-centred design. The book introduces the reader to the changing role of design as a way of thinking and a framework for solving complex problems and achieving systemic change

Design innovation and Integration is more than just a toolkit, it is a guidebook for the industry leaders of tomorrow. If you are looking to grow your influence and create an environment in which design innovation can flourish, then this book is for you.

The Umami Strategy proposes a novel approach that will help you build and execute an experience strategy that is inspirational, aspirational and motivational.

'Rethinking Users' introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience.

This book offers a detailed overview of both theory and practical methods to become culture sensitive in the 21st century design culture.

In this revised edition (2020) of Delft Design Guide, you will find 11 perspectives on design, 6 models that describe how design works as an activity, 12 approaches that describe part of the design process, and 68 design methods.

DESIGN ROADMAPPING is for anyone interested in design, strategy and innovation, and its wonderful combinations. For those who dare to create a future vision, frame the time pacing and map the pathways towards it.

Be inspired by the fresh approaches that design can bring to today’s problems.

Typographic guidelines are hard to remember. With this book you don’t have to remember every single one of them. The book contains a number of tricks that designers need to know and understand.

This book proposes eight strategic design practices for design professionals who seek to grow or have already grown into a more strategic role in innovation.

Many designs that appear in today’s society will circulate and encounter audiences of many different cultures and languages. The Politics of Design enhances your visual literacy for communication beyond borders and cultures.

You need an adventurous mindset in order to grow businesses that last. This book focuses on emerging practices at the intersection of business strategy, research and design.

The Form of Design is the first all-encompassing book about the visual language of man-made products. Explaining how mass produced objects evolve over time and what made them change.

How to design and market services to create outstanding customer experiences. The first practical book for companies, insitutions and governments that deliver a service.

This is an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, with a broad interpretation of services.

After the worldwide success of Sketching and Sketching: the Basics the authors now shift their focus from ‘how to sketch’ to ‘why to sketch’.

How to bring people we serve directly into the design process.

The Innovation Expedition does for innovation what Alexander Osterwalder's mega bestseller Business Model Generation did for business modeling: it makes a complicated business subject very accessible by telling the story in a visual way.

Vision in Design strikes a good balance between structuring the process of design while allowing the designers to take a personal position and fully express themselves in producing a product. ViP is both a method and a design philosophy.

This book provides a framework for social design in the sustainist era, a perspective for co-designing a life-world that is more connected, more shared, more localist and more sustainable.

This creative card deck toolbox will guide the player to be creative at the different stages of any process or situation where new ideas are desired.

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.