Graphic & Communication

The Umami Strategy proposes a novel approach that will help you build and execute an experience strategy that is inspirational, aspirational and motivational.

'Rethinking Users' introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience.

Sequel to Visual Thinking: Learn how to show and share your ideas in a fun, clear and compelling way so you can inspire, engage and activate yourself and others.

Modern organizations are looking for ways to really engage their clients. Consumers become audiences, looking for true and heartfelt experiences. This book provides answers for everyone who wants to turn this into reality.

This game stimulates creativity through limitation. It picks up where Don't Read This Book - Time Management for Creative People leaves off.

Creativity+ is a toolkit that will inspire, challenge and transform you by showing you how you can infuse creative thinking into all aspects of your life.

Find the essence of the idea you want to get across and convince the right people.

Think like a brand strategist, develop unique brand experiences and attract the right audiences.

Contrarian Branding is a must for brands eager to stand out. It explains how you use polarity; a sophisticated technique to set brands apart from all other competitors in a radical way.

The art of negotiation is in searching together for possibilities that serve as many interests as possible. In times where ‘win as much as you can’ is on the rise worldwide, this is a refreshing alternative.

Visual thinking is important in today’s business settings. This book provides you the skills to develop your own style and teaches you how to generate change by integrating visual communication.

Typographic guidelines are hard to remember. With this book you don’t have to remember every single one of them. The book contains a number of tricks that designers need to know and understand.

This book describes the neurological differences between the male and female brain and how this is implemented in advertising. Thanks to numerous interesting examples and tips, it is easy to implement and useful for advertising campaigns.

Many designs that appear in today’s society will circulate and encounter audiences of many different cultures and languages. The Politics of Design enhances your visual literacy for communication beyond borders and cultures.

This little Red Book presents a pocket size guide to meaningful design. The guide is an important iterative and strategic approach based on holistic thinking, shared wisdom, and reflective insights, and will help you to make design better -and matter...

This isn't just another design manual. It's a carousing conversation with a bloke who knows his stuff. The book tackles the creative, the business and the beauty of graphic design. Read this book and gain 25 years of experience!

This creative card deck toolbox will guide the player to be creative at the different stages of any process or situation where new ideas are desired.

A primer for typography packed with tips and insights on how to work with type. It is aimed at design students and graphic designers, and also at those who are concerned with content: writers, editors and publishers.

This is an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, with a broad interpretation of services.

How to design and market services to create outstanding customer experiences. The first practical book for companies, insitutions and governments that deliver a service.

How to bring people we serve directly into the design process.

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

With this book you will see that even the most complex sketches are just a structure of very simple, yet confidently drawn segments built on each other.