Think Like a Designer, Don't Act Like One

75 LESSONS FROM THE WORLD OF DESIGN
This anthology of design concepts reveals what you can learn from Mad Men’s Don Draper, why the Beatles were not just brilliant as musicians, how a lemon tart can make you world famous and why purple is just always so wrong. Unless you’re Prince or the Pope, that is, but this book is for everyone who isn’t.

Ook beschikbaar in Nederlands

Author
Jeroen van Erp is a designer, professor and author. He cofounded strategic design agency Fabrique and teaches at Delft University of Technology.

Press

"75 inspiring, educational and sometimes hilarious insights in the adventurous minds of the designer." – Slanted.de

"In the search for inspiration or a fresh way of looking at a problem, you could do worse than flick through the pages of Think Like a Designer to get the juices flowing." – New Design magazine

"Light and complex at the same time, and therefore extremely inspiring." – Lowie Vermeersch, Director Granstudio, Turin

"Design is the buzzword of the last decade. Van Erp unravels this mercilessly. A joy to read!" – Richard van der Laken, Director What Design Can Do / De Designpolitie

"Eye-opening design rules explained with wit and expertise." – Margriet Schavemaker, Curator and manager Education Stedelijk Museum Amsterdam 

"Non-linear, funny, informative, intuitive. This book gives you an inspiration boost." – Demetrios Fakinos, Director European Design Awards