Transforming While Performing

Help me transform while performing!

Transforming While Performing is a book for decision-makers, entrepreneurs, innovators and change drivers that realise the old methods of building plans and strategies for the future no longer suffice.

This book is a practical guide with real-life cases and stories that inspire, visuals that speak volumes and tools plus best practices that allow readers to co-create their future.

The book consists of three parts. Part one reveals how you can find your true North and build your vision, strategy and culture. Part two explain how you can co-create your strategy and engage your wider organisation. And in part three, you’ll learn how to transform yourself and your organisation, offering you inspiration on the personal, the business and cultural aspects of transformation. 

In short the book will help you:

• Find your North Star, develop your strategic plan and get everyone to act in days, not months.
• Sense the world around you and transform while performing both as a person and a business.
• Turn transformation into a strategic capability.
• Unleash the power of 3: inspiration, visualisation and co-creation to spark imagination, maximise group genius and accelerate the process.
• Get inspired by real life cases and the visual tools.

The authors of the book worked for over twenty years at the headquarters of global technology giants and industry pioneers Hewlett-Packard and Microsoft. They have first-hand experience with the challenges of working in organisations that are constantly transforming. As independent entrepreneurs, they currently provide advice to startups and organizations in all major industries around the world.

• Build your North Star, align your people and get everyone to act in days
• Turn transformation into a strategic capability
• Unleash the power of three: Inspiration, Visualization and Co-Creation with real-life cases and visuals
• Sense the world around you and Transform while Performing both as a person and a business

Authors – also known as the Visual Senseformers

Olivier Van Duüren is an international public speaker, executive whisperer, transformer, active investor and author. After 22 years in senior global executive positions at Microsoft, he left to start The Dualarity and the Visual Senseformers to help organisations to transform while performing.

Kristof Braekeleire is a graphic facilitator, strategist and illustrator. He spent twenty years at Hewlett-Packard, ending up at the global headquarters where he was trained and seasoned as a visual strategist. In 2017 he started up JIXSO, a visual facilitation business, and the Visual Senseformers.

Quotes

Discover how to transform your organisation into a high-performing powerhouse using visualisation, inspiration, and co-creation.
Dr Max McKeown, Author of The Strategy Book and other influential books

Transforming while Performing is a must-read for anyone who wants to thrive in the fast-changing and competitive world of business. This book offers practical insights, tools, visual inspiration and strategies to help you balance innovation and execution, adapt to changing customer needs, and create a culture of continuous learning and improvement. Whether you are a business leader, a CxO, an entrepreneur or an innovator, you will find valuable lessons and inspiration in this book. Here’s a perfect way to find
your true North Star.
Stijn Nauwelaerts, Corporate Vice President Human Resources at Microsoft

Transforming while performing is the most challenging balance act. Now more than ever. With this book, Kristof and Olivier demonstrate why you need this balance and how to obtain it. It’s great to see all their knowledge brought down to paper in an easy and accessible way.
Wouter Quartier, Head of Digital, Transformation and Platforms at European Broadcasting Union (EBU)

In this volatile, uncertain, complex and ambiguous world we can only succeed with a clear North Star. Olivier and Kristof have perfected the process of defining such a star while having fun along the way. The amazing design and visuals tap into the emotional brain, reducing resistance in the process.
Elke Van Hoof, CEO at Oh My People (a brand of Huis voor Veerkracht). Professor at VUB. Founder at Ally Institute 5

A big challenge in innovation and change is to align stakeholders and management behind a shared vision and ambitions towards the future. This book helps you do just that. Start by asking the right questions and use the practical tools, insights, and step-by-step guidelines to turn your thoughts into actionable steps towards your North Star. Then, take it a step further and engage people to get the
gears in motion.
Esther Gons, venture builder, co-author of The Corporate Startup and The Innovation Accounting book, founder of the GroundControl platform

This book is a roadmap for people who seek to empower their teams and create sustainable success. It sparked and energised our team, to build a future on our solid foundation whilst keeping our human DNA. We want to remain an inspiration for the industry. Lise Conix, CEO at Torfs, a Belgian shoe retailer recognised as one of Europe’s best workplaces The transforming while performing experience was a
breath of fresh air for us. Their visualisation and co-creation techniques inspired us to unlock our full potential as a team, creating innovative technologies for a sustainable world.
Yves Van Rompaey, PhD, Senior Vice President Corporate Research & Development at Umicore, a leading circular materials technology company

As a seasoned visual practitioner, I was immediately drawn to this book, which offers a valuable contribution to the field of visual strategy. The authors' successful use of visuals in real-life situations is noteworthy. This concise and well-organised handbook is not only a great read but also a valuable reference, providing practical tips and advice. I highly recommend this book as a useful resource and
encourage readers to apply the practical advice provided.
Martine Vanremoortele, founder of visualharvesting.com

Since engaging The Visual Senseformers in our transformation, they have walked with us on the journey, bringing their unique brand of insights, thought-provoking questioning and incredible visualisation. This book offers insight into their magic in helping an organisation shift its direction of travel, align around a strong purpose and motivate and engage teams.
Steve Collar, CEO at SES, a leading global satellite operator

GenAI is expanding human capacities and will co-produce most of our experiences by 2030. As distinctions between in-person and fully simulated reality blend, we must be more intentional about creating spaces for human interaction. In “Transforming while Performing,” the authors take us on an immersive journey to create spaces in the real and in-person that enhance our connectedness, creativity, and collective intelligence. This book is a thorough, well-researched, practiced, and profoundly thought-out field guide for anyone who has struggled to lead with brain and heart.
Maitri O’Brien, author of New Leaders of Change: How Next Generation of Leaders are Transforming Themselves, Their Business and The World with Purpose and Empathy